My goal is to help you Turn Potential Customers Into Real Ones.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the practice of making a Web Site compatible with search engines terms of services by implementing ethical optimization practices and tactics with the end goal being increased targeted traffic and overall improved search engine positioning.
In simple terms, SEO and SEM (search engine marketing) can help a Web Site generate traffic from relevant search term/queries. No other marketing medium in the world can do this so effectively.
"SEO is not a guessing game, it is a science.
Increase your Targeted Traffic with Ethical and Organic SEO"
Why SEO?
Current studies on search engines report that about 85% of Internet users use a search engine once a day and if they don’t find what they’re looking for on the first two pages more than 50% will abandon the search. This is where Website optimization and strategic Internet marketing come in. Not having a Web site that abides by search engine terms can prevent your Web site from achieving the placement you need to do successful business on the Internet. Meaning you're loosing sales and revenue from it, where your competition is making so much money from doing SEO and SEM.
How do I Optimize a Website?
Search engine optimization starts out with thorough keyword phrase research and analysis – the most important step in any SEO campaign.
You and I could probably think of some great keyword phrases… but are humans typing them into search engines? Without proper keyword research, you’ll have no roadmap for your optimization project. There are at least 100 elements and practices that a properly optimized site should have and consider. One such element is keyword rich content. I will work with your text/copy to incorporate your researched keyword phrases. I detail my work progress so that you can monitor what I’m doing to your site and see the research that goes into your project.
My typical optimization project might goes like this:
1. Analyze the design and structure of the Web Site and make sure it’s search engine friendly2. Keyword Research (competition, popularity and search volumes)
3. Then we both sit down and narrow down what keyword phrases will be targeted
4. OnPage Optimization (meta tags, title, content, cleaning of code or re-design if needed and more)
5. Site map creation
6. Analytics Installation (if not already done so)
7. Link Building (social media networking, directory submission, relevant forums, Dmoz, blog and ect)
There is much more along the way but this is the basic structure most of my optimization projects.
What Happens After Optimization?
I go into monitor site’s traffic and rankings to generate report that displays current rankings/inclusion in the search engines. Few months after search engine submission and directory registration I usually run another report to monitor the results on targeted keywords(long tail and short).
During the optimization period I analyze a website’s statistics, referrer traffic, keyword placement, goal conversiton and make sure Return on Investment is postitive. Then we site down and determine where improvements can be made. Things like revise keywords when market trend changes to ensure maximum profits.
If you think my work sounds interesting enough to you, please don’t hesitate to contact me when you need a look at your existing or future projects.
